{"id":4229,"date":"2023-04-17T18:00:25","date_gmt":"2023-04-17T18:00:25","guid":{"rendered":"https:\/\/apoyo.com\/?p=4229"},"modified":"2023-07-05T17:04:21","modified_gmt":"2023-07-05T17:04:21","slug":"tendencia-de-influencing-combatirla-o-entenderla","status":"publish","type":"post","link":"https:\/\/apoyo.com\/en\/tendencia-de-influencing-combatirla-o-entenderla\/","title":{"rendered":"Tendencia \u201cDe-influencing\u201d: \u00bfcombatirla o entenderla?"},"content":{"rendered":"<p>Melisa Guti\u00e9rrez, consultora de proyectos de APOYO Comunicaci\u00f3n, nos comenta sobre la tendencia en Tik Tok conocida como \u201cDe-influencing\u201d. Esta ha surgido como una reacci\u00f3n al constante consumismo y la falta de sostenibilidad que se promueven en las redes sociales. Melisa nos cuenta c\u00f3mo podemos capitalizarla en las estrategias de marketing.<br \/>\nPara revisar la nota completa hacer click <a href=\"https:\/\/www.apoyocomunicacion.com\/update\/tendencia-de-influencing-combatirla-o-entenderla\/\" rel=\"noopener\" target=\"_blank\">aqu\u00ed<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Melisa Guti\u00e9rrez, consultora de proyectos de APOYO Comunicaci\u00f3n, nos comenta sobre la tendencia en Tik Tok conocida como \u201cDe-influencing\u201d. Esta ha surgido como una reacci\u00f3n al constante consumismo y la falta de sostenibilidad que se promueven en las redes sociales. Melisa nos cuenta c\u00f3mo podemos capitalizarla en las estrategias de marketing. Para revisar la nota [&hellip;]<\/p>","protected":false},"author":1,"featured_media":1353,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-4229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos-de-nuestros-especialistas"],"acf":[],"_links":{"self":[{"href":"https:\/\/apoyo.com\/en\/wp-json\/wp\/v2\/posts\/4229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/apoyo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/apoyo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/apoyo.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/apoyo.com\/en\/wp-json\/wp\/v2\/comments?post=4229"}],"version-history":[{"count":4,"href":"https:\/\/apoyo.com\/en\/wp-json\/wp\/v2\/posts\/4229\/revisions"}],"predecessor-version":[{"id":4242,"href":"https:\/\/apoyo.com\/en\/wp-json\/wp\/v2\/posts\/4229\/revisions\/4242"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/apoyo.com\/en\/wp-json\/wp\/v2\/media\/1353"}],"wp:attachment":[{"href":"https:\/\/apoyo.com\/en\/wp-json\/wp\/v2\/media?parent=4229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/apoyo.com\/en\/wp-json\/wp\/v2\/categories?post=4229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/apoyo.com\/en\/wp-json\/wp\/v2\/tags?post=4229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}