{"id":4591,"date":"2025-10-20T18:30:14","date_gmt":"2025-10-20T18:30:14","guid":{"rendered":"https:\/\/apoyo.com\/?p=4591"},"modified":"2025-11-05T18:37:50","modified_gmt":"2025-11-05T18:37:50","slug":"generative-engine-optimization-geo-el-nuevo-seo-para-destacar-en-la-ia","status":"publish","type":"post","link":"https:\/\/apoyo.com\/en\/generative-engine-optimization-geo-el-nuevo-seo-para-destacar-en-la-ia\/","title":{"rendered":"Generative Engine Optimization (GEO): el nuevo SEO para destacar en la IA"},"content":{"rendered":"<p>Estefan\u00eda Chumpitaz, directora de Comunicaci\u00f3n Digital y Generaci\u00f3n de Contenidos de APOYO Comunicaci\u00f3n, explica en este art\u00edculo c\u00f3mo el Generative Engine Optimization (GEO) est\u00e1 transformando la visibilidad digital y cu\u00e1les son sus pilares clave. En el art\u00edculo nos indica que actualmente los motores de b\u00fasqueda ya no son el \u00fanico camino, los usuarios conversan con la IA, y las marcas deben aprender a destacar en ese nuevo espacio.<br \/>\nPara leer el art\u00edculo completo hacer click <a href=\"https:\/\/www.apoyocomunicacion.com\/generative-engine-optimization-geo-el-nuevo-seo-para-la-ia\/\" target=\"_blank\" rel=\"noopener\">aqu\u00ed<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Estefan\u00eda Chumpitaz, directora de Comunicaci\u00f3n Digital y Generaci\u00f3n de Contenidos de APOYO Comunicaci\u00f3n, explica en este art\u00edculo c\u00f3mo el Generative Engine Optimization (GEO) est\u00e1 transformando la visibilidad digital y cu\u00e1les son sus pilares clave. En el art\u00edculo nos indica que actualmente los motores de b\u00fasqueda ya no son el \u00fanico camino, los usuarios conversan con [&hellip;]<\/p>","protected":false},"author":1,"featured_media":2023,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-4591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos-de-nuestros-especialistas"],"acf":[],"_links":{"self":[{"href":"https:\/\/apoyo.com\/en\/wp-json\/wp\/v2\/posts\/4591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/apoyo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/apoyo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/apoyo.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/apoyo.com\/en\/wp-json\/wp\/v2\/comments?post=4591"}],"version-history":[{"count":1,"href":"https:\/\/apoyo.com\/en\/wp-json\/wp\/v2\/posts\/4591\/revisions"}],"predecessor-version":[{"id":4592,"href":"https:\/\/apoyo.com\/en\/wp-json\/wp\/v2\/posts\/4591\/revisions\/4592"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/apoyo.com\/en\/wp-json\/wp\/v2\/media\/2023"}],"wp:attachment":[{"href":"https:\/\/apoyo.com\/en\/wp-json\/wp\/v2\/media?parent=4591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/apoyo.com\/en\/wp-json\/wp\/v2\/categories?post=4591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/apoyo.com\/en\/wp-json\/wp\/v2\/tags?post=4591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}